You Have to Try This!
I’ve Always Known the Reaction
I have always loved food that makes people stop mid-bite.
The kind that gets a bottle pulled across the table. Someone tries it, looks up and immediately says:
“You have to try this.”
I grew up around flavours that did exactly that. Saffron, sumac, tamarind, chilli, lime, cumin. Ingredients with so much character to lift the whole plate.
That Feeling Became Charr
I started Charr because I wanted more of that flavour in everyday food.
Something you could pour over eggs, brush onto the grill, spoon onto vegetables or bring out when dinner needed saving. No complicated recipe. Just a bottle that made people notice what they were eating again.
The combinations might be unexpected, but the goal is simple: make something delicious enough that nobody keeps it to themselves.
The Test Is Simple
Everything we make has to create the same reaction.
Someone takes a bite. They reach for the bottle. Then they pass it to the next person.
A great condiment starts a conversation.
Open a bottle. Pass it around.
"You have to try this."
— Samoneh, Founder